Strategy is the easy part. We do the work after the slide deck.

Iron River builds the systems most consultants only recommend. Commercial GCs, MEP contractors, and home services operators who need a partner that ships, not a vendor that pitches.

Book a Call Take the AI Readiness Assessment
The Problem

Most operators don't have a technology problem. They have a clarity problem.

Change orders don't get billed because the field-to-office handoff lives in someone's truck. The CRM has 8,000 contacts and 700 useful ones. The dispatcher knows things no system knows. A 25-year PM holds context that walks out the door when he retires.

None of that gets fixed by buying another platform. It gets fixed by sitting down with the operator, mapping what actually happens, and rebuilding the parts that bleed margin.

What We Do

Three lines of work. Sequenced in the order that produces results.

We do the unglamorous work of building a solid foundation, then layer in automation and agentic workflows that turn information into action. Audit first. Automate second. Expand once both are working.

01

Data & CRM

Clean the foundation. Then build on it.
  • CRM audit and rebuild (HubSpot, Salesforce, ServiceTitan, Procore)
  • Contact data verification and enrichment
  • Pipeline structure that matches how work actually moves
  • Reporting that the COO will read on Monday morning
  • Integration between the CRM and the systems that feed it
Fit: operators whose CRM is a graveyard, or who are about to spend on a platform and want it set up correctly the first time.
02

Workflow Automation

Automate the work that should never have been manual.
  • Document processing and data extraction
  • Email triage and executive briefings
  • System integrations across CRM, ERP, field tools, and accounting
  • Approval workflows and accountability tracking
  • Custom automations on Make.com, n8n, Zapier, and the Claude API
Fit: teams where the same task gets done thirty times a week by hand, and the owner knows it.
03

Advisory & Build

Senior judgment plus hands-on execution.
  • AI readiness assessment and roadmap (delivered with Brainforest)
  • Stack audit and consolidation planning
  • Custom dashboards and BI translation (Power BI, Looker, Domo)
  • Operating system design and accountability matrices
  • Technical staff augmentation for project-based builds
Fit: owners who've been pitched by ten firms and need someone who'll tell them what not to do.
How We Work

Four steps. No mystery. No 60-page deck at the end.

01

Listen

A 30-minute call. Not a pitch. We ask what's actually broken, who's holding it together, and what you've already tried. By the end, we know whether we're the right fit. If we're not, we'll tell you.

02

Audit

Walk the systems with whoever uses them. The dispatcher, the PM, the CSR, the controller. A written findings report names what's working, what's broken, and what's worth fixing first.

03

Build

Done with you, not done to you. We build, you watch, your team learns. Every automation has an owner inside the company before we hand it off. If your team can't run it, it doesn't ship.

04

Stay

Once the foundation is solid, we layer in what's next. Monthly checkpoints, not retainer-by-default. You get more capability over time, not a bigger invoice for the same thing.

Proof

Three engagements. Numbers we can stand behind.

40

Inbound emails. One briefing.

Before 8 a.m., the COO at a 50-person commercial GC had 40 inbound emails to triage. We built two daily workflows that turn the inbox into a written briefing. Single API call. Cost stays flat regardless of volume.

13

KPIs. Zero discovery meetings.

Leadership knew what they wanted; the dev team couldn't estimate it. We translated executive priorities into 13 KPIs with copy-paste DAX, sitting between the GC's CMIC ERP and the Power BI dashboards. The developer estimated and built without a single discovery meeting.

$1.15M

Sole-source exposure, named.

Nobody had ever named the $1.15M sole-source landscaping exposure sitting inside the contractor's vendor list. With an ESOP transition ahead, the owner needed an operating system, not another report. We delivered a 14-page document with an ARCI matrix and a four-tier vendor program built from real spend data.

Who This Is For

We're not the right fit for everyone. Here's the honest version.

Good fit

  • Commercial GC or MEP contractor doing $20M to $100M
  • Home services operator doing $3M to $15M with multiple locations or trucks
  • Owner, GM, COO, or VP of Operations who's seen the pitch deck before
  • Real budget for a real problem; not exploring whether AI is interesting
  • Willingness to involve the people who do the actual work

Not a fit

  • Looking for a one-time slide deck or a strategy memo with no execution
  • Want a platform reseller; we don't take software commissions
  • Need a $500/month subscription; that's not the work we do
  • Won't make decisions until you've talked to seven other firms
  • Want AI to replace your operators; we build for the operators, not against them

Tell us what's broken. We'll tell you whether we can fix it.

A 30-minute call. No deck. No pitch. By the end, you'll know whether we're the right partner; if we're not, we'll point you toward someone who is.

Book a Call Take the AI Readiness Assessment

The AI Readiness Assessment is delivered with our product partner, Brainforest.

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AI Training
Executive Diagnostic
Case Studies
Services
Technical Services
Blog
Pricing
Contact
Book now
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Tempe, AZ 85288

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(602) 492-1074‬