Iron River is the firm commercial GCs, MEP contractors, and home services operators call when they're done buying decks and ready for someone who ships. Data cleaned, workflows automated, decisions backed by numbers the team actually trusts.
Data lives in too many places. Processes depend on someone remembering to do something. Decisions get made on gut feel because the numbers aren't trustworthy. Teams stay busy, but busy isn't the same as productive.
None of that gets fixed by buying another platform. It gets fixed by sitting down with the operator, mapping what actually happens, and rebuilding the parts that bleed margin.
We do the unglamorous work of building a solid foundation, then layer in automation and agentic workflows that turn information into action. Audit first. Automate second. Expand once both are working.
CRM rebuilds and contact data work on HubSpot, Salesforce, ServiceTitan, and Procore. Pipeline structures that match how work actually moves. Reporting the COO will read on Monday morning.
Document processing, executive email triage, and system integrations across CRM, ERP, field tools, and accounting. Built on Make.com, n8n, Zapier, and the Claude API.
AI readiness, stack audits, custom dashboards, operating system design, and technical staff augmentation. The senior advisory the fractional firms offer, with execution attached.
A 30-minute call. Not a pitch. We ask what's actually broken, who's holding it together, and what you've already tried. By the end, we know whether we're the right fit. If we're not, we'll tell you.
Walk the systems with whoever uses them. The dispatcher, the PM, the CSR, the controller. A written findings report names what's working, what's broken, and what's worth fixing first.
Done with you, not done to you. We build, you watch, your team learns. Every automation has an owner inside the company before we hand it off. If your team can't run it, it doesn't ship.
Once the foundation is solid, we layer in what's next. Monthly checkpoints, not retainer-by-default. You get more capability over time, not a bigger invoice for the same thing.
A commercial GC's COO ran daily inbox triage before 8 a.m. Two workflows now turn 40 emails into one written briefing. Single API call architecture. Cost stays flat regardless of inbox volume.
Leadership knew what they wanted; the dev team couldn't estimate. We translated verbal direction into 13 KPIs with copy-paste DAX. The developer built without a single discovery meeting.
Top 20 vendors at 61% of spend. 53% of vendors used on a single job. $1.15M in landscaping concentrated with one sub. The kind of exposure that sits in a founder's head until it doesn't.
A hospitality firm's CRM was a graveyard. We verified, enriched, and pulled 27 DNC violations out of active outreach. What remained: a list the sales team could actually run.
Anthony Brandt founded Iron River after a career in construction and contract furniture; the kind of work where a missed deadline costs money you can count and a bad system costs money you can't. Iron River is run the same way. We do the work that has to happen first, and we stay on the line for the work that comes after.
If you've been pitched by ten firms and you're tired of decks, read more about how Iron River works.
A 30-minute call. No deck. No pitch. By the end, you'll know whether we're the right partner; if we're not, we'll point you toward someone who is.
The AI Readiness Assessment is delivered with our product partner, Brainforest.
