Privacy Policy

Effective Date: January 27, 2026

Introduction

Iron River Technologies ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ironriver.io, use our services, or interact with our marketing and advertising materials.

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide to us when you:

  • Fill out contact forms or request information about our services
  • Subscribe to our newsletter or marketing communications
  • Register for webinars, events, or educational content
  • Request a consultation or quote for CRM services
  • Communicate with us via email, phone, or chat
  • Apply for partnership opportunities

This information may include:

  • Personal Identification Information: Name, email address, phone number, company name, job title
  • Business Information: Company size, industry, CRM needs, current technology stack
  • Communication Data: Content of your messages, support requests, and feedback
  • Professional Information: LinkedIn profile, business website, professional interests

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, links clicked, referring URLs
  • Location Data: General geographic location based on IP address
  • Technical Data: Browser settings, screen resolution, time zone settings

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing behavior. These technologies help us:

  • Recognize returning visitors
  • Remember your preferences and settings
  • Analyze website traffic and user behavior
  • Deliver personalized content and advertisements
  • Measure the effectiveness of our marketing campaigns

Types of Cookies We Use:

  • Essential Cookies: Necessary for website functionality
  • Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
  • Social Media Cookies: Enable social sharing features and track interactions

You can control cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.

How We Use Your Information

We use the collected information for the following purposes:

Service Delivery and Business Operations

  • Provide, maintain, and improve our CRM implementation and consulting services
  • Respond to your inquiries and provide customer support
  • Process service requests and manage client relationships
  • Deliver educational content, webinars, and training materials
  • Facilitate partner program operations and commissions

Marketing and Communications

  • Send promotional emails about our services, special offers, and industry insights
  • Deliver targeted advertisements through Google Ads, Meta platforms, and other channels
  • Create custom and lookalike audiences for advertising purposes
  • Personalize your experience on our website and in our communications
  • Conduct market research and analyze customer preferences

Analytics and Improvement

  • Analyze website usage patterns and user behavior
  • Measure the effectiveness of marketing campaigns
  • Optimize our website performance and user experience
  • Develop new services and features
  • Generate aggregate statistics and reports

Legal and Security

  • Comply with legal obligations and regulatory requirements
  • Protect against fraud, security threats, and illegal activities
  • Enforce our terms of service and other agreements
  • Resolve disputes and troubleshoot problems

Advertising and Marketing Practices

Google Advertising

We use Google Ads and Google Analytics to deliver targeted advertisements and measure campaign performance. This involves:

  • Google Ads Remarketing: Showing ads to visitors who have previously visited our website
  • Google Analytics: Tracking website usage and user behavior
  • Conversion Tracking: Measuring the effectiveness of our advertising campaigns
  • Custom Audiences: Creating targeted audience segments based on website visitors

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet. You can opt out of personalized advertising by visiting Google's Ads Settings.

Meta (Facebook and Instagram) Advertising

We use Meta Pixel and other Meta technologies for:

  • Retargeting: Showing ads to people who have visited our website
  • Custom Audiences: Creating audience segments from our customer lists (using hashed emails)
  • Lookalike Audiences: Finding new potential customers similar to our existing customers
  • Conversion Tracking: Measuring the effectiveness of our Facebook and Instagram ads
  • Analytics: Understanding how people interact with our website and ads

When you visit our website, the Meta Pixel may collect information about your visit, including pages viewed and actions taken. This information is transmitted to Meta and may be used to show you relevant ads on Facebook, Instagram, and other Meta properties.

You can control the ads you see on Meta platforms through your Facebook Ad Preferences and Instagram Settings.

Email Marketing

We use email marketing platforms to send newsletters, promotional content, and service updates. Our email marketing practices include:

  • Tracking email open rates and click-through rates
  • Segmenting audiences based on interests and behavior
  • Personalizing content based on your preferences
  • Providing clear unsubscribe options in every email

You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us at info@ironriver.io.

Third-Party Advertising Partners

In addition to Google and Meta, we may work with other advertising partners and platforms, including:

  • LinkedIn Marketing Solutions
  • Microsoft Advertising
  • Programmatic advertising networks
  • Affiliate marketing platforms

These partners may use cookies and similar technologies to collect information and deliver targeted ads. Each partner has its own privacy policy governing their data practices.

How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service Providers and Business Partners

We may share information with trusted third-party service providers who assist us in:

  • Website hosting and maintenance
  • Email delivery and marketing automation
  • CRM and customer support systems
  • Analytics and data analysis
  • Payment processing
  • Advertising and marketing services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Referral Partners

If you were referred to us by one of our independent referral partners, we may share relevant information with that partner to facilitate:

  • Commission payments and performance tracking
  • Joint customer service and support
  • Collaborative project management

Our referral partners are required to maintain the confidentiality of your information.

Business Transfers

If Iron River Technologies is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and provide information about your choices regarding your data.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Valid legal processes (subpoenas, court orders, government requests)
  • Protection of our rights, property, or safety
  • Investigation of fraud or security issues
  • Enforcement of our terms of service

With Your Consent

We may share your information for other purposes with your explicit consent or at your direction.

Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure server infrastructure and network security
  • Access controls and authentication requirements
  • Regular security audits and assessments
  • Employee training on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

Access and Portability

  • Request access to the personal information we hold about you
  • Receive a copy of your data in a structured, commonly used format
  • Request transfer of your data to another service provider

Correction and Update

  • Correct inaccurate or incomplete personal information
  • Update your contact information and preferences

Deletion and Erasure

  • Request deletion of your personal information (subject to legal retention requirements)
  • Withdraw consent for data processing where consent was the legal basis

Restriction and Objection

  • Object to processing of your information for direct marketing purposes
  • Restrict processing in certain circumstances
  • Opt out of automated decision-making and profiling

Marketing Communications

  • Unsubscribe from marketing emails using the link in each message
  • Opt out of targeted advertising through platform-specific settings
  • Adjust cookie preferences through your browser settings

To exercise any of these rights, please contact us at info@ironriver.io. We will respond to your request within 30 days.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request information about the categories and specific pieces of personal information we collect
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of your personal information (we do not sell personal information)
  • Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

To submit a CCPA request, contact us at info@ironriver.io or call 1-800-XXX-XXXX (toll-free).

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

Our legal basis for processing your information includes:

  • Consent: You have given explicit consent for specific purposes
  • Contract Performance: Processing is necessary to fulfill our services
  • Legitimate Interests: Processing serves our legitimate business interests
  • Legal Obligations: Processing is required by law

To exercise your GDPR rights, contact us at info@ironriver.io.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer data internationally, we implement appropriate safeguards, including:

  • Standard contractual clauses approved by regulatory authorities
  • Data processing agreements with third-party service providers
  • Compliance with Privacy Shield principles (where applicable)
  • Other legally recognized transfer mechanisms

Third-Party Websites and Services

Our website may contain links to third-party websites, services, or integrations. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices or content of third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Third-Party Services We Use

We may integrate with the following third-party services:

  • CRM Platforms: Salesforce, HubSpot, and other CRM systems
  • Analytics: Google Analytics, Hotjar, Mixpanel
  • Marketing: Mailchimp, ActiveCampaign, LinkedIn Marketing
  • Communication: Zoom, Calendly, Slack
  • Payment Processing: Stripe, PayPal

Each of these services has its own privacy policy and data handling practices.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

  • Customer Data: Retained for the duration of the business relationship plus 7 years for legal and accounting purposes
  • Marketing Data: Retained until you opt out or for 3 years of inactivity
  • Website Analytics: Aggregated data retained indefinitely; individual user data for 26 months
  • Communication Records: Retained for 3 years or as required by law

When we no longer need your information, we will securely delete or anonymize it.

Do Not Track Signals

Some web browsers incorporate a "Do Not Track" (DNT) feature. Our website does not currently respond to DNT signals. However, you can control cookies and tracking through your browser settings and opt out of targeted advertising through the mechanisms described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on our website
  • Updating the "Last Updated" date at the top of this policy
  • Sending an email notification (for significant changes)
  • Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Iron River Technologies
Email: info@ironriver.io
Website: ironriver.io

Data Protection Officer:
For GDPR-related inquiries: privacy@ironriver.io

Mailing Address:
Iron River Technologies
[Your Physical Address]
[City, State, ZIP Code]

We will respond to your inquiry within 30 days.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize your device and remember information about your visit.

Types of Cookies We Use

Strictly Necessary Cookies
These cookies are essential for website functionality and cannot be disabled.

Performance Cookies
These cookies collect information about how visitors use our website, helping us improve performance.

  • Google Analytics
  • Hotjar

Functionality Cookies
These cookies remember your preferences and choices.

  • Language preferences
  • Login information
  • Form data

Targeting/Advertising Cookies
These cookies are used to deliver relevant advertisements and track campaign effectiveness.

  • Google Ads
  • Meta Pixel
  • LinkedIn Insight Tag
  • Microsoft Advertising

Managing Cookies

You can control cookies through your browser settings:

  • Google Chrome: Settings > Privacy and Security > Cookies
  • Safari: Preferences > Privacy > Cookies and website data
  • Firefox: Options > Privacy & Security > Cookies
  • Microsoft Edge: Settings > Privacy, search, and services > Cookies

Opt-Out Links

Consent Management

By using our website, you consent to the collection and use of information as described in this Privacy Policy. For certain types of data processing, we will seek your explicit consent, which you can withdraw at any time.

Consent for Marketing Communications:
☐ I agree to receive marketing emails from Iron River Technologies
☐ I agree to receive SMS/text message updates (if applicable)

Consent for Cookies and Tracking:
☐ I accept all cookies
☐ I accept only essential cookies
☐ I want to customize my cookie preferences

You can update your consent preferences at any time by contacting us or using our cookie management tool.

Last Updated: January 27, 2026

This Privacy Policy was last reviewed and updated on the date indicated above. Your continued use of our website and services after any changes constitutes acceptance of the updated Privacy Policy.